Three reasons for favoring affirmative cards

In Western countries, the sustained popularity of affirmation cards stems from deep-seated cultural and emotional needs. In the United States, annual sales reach 6.5 billion cards, with over half used in daily scenarios—covering everything from holiday greetings to daily encouragement. The well-categorized system ensures each emotion has its exclusive expression, helping people voice unspoken feelings.​
Mental health needs drive consumption, making affirmation cards a tool for mental health healing. Teenagers use them to boost self-esteem and alleviate anxiety, with phrases like "You have the right to say no" on the cards serving as a guide for self-care. Adults also use them to convey support, integrating positive psychological suggestions into daily life.​
The return to tangible emotions in the digital age is key. While millennials rely on social media, they value the texture of paper cards more. Personalized designs and high-quality printing turn these cards into touchable carriers of emotions. In a fast-paced life, the ritual sense of this "slow expression" becomes increasingly precious.